We Soleans are looking for immigrants from Carpstan. Especially men who want to change their lives. We are making a customer journey to convince men to move to our beautiful country. We do so because we need more hard-working men in our industry. We offer them a good job, a chance to build their own family with our women and a peaceful life.

Attention

• Radio commercial

• Flyer

Interest

• Word of mouth: asking people who visited Soleum about their experience

• Visit the website

• Get to know Soleum a bit more

Desire

• He really wants to change his life

• He wants a family on his own, instead of taking care of his parents and siblings in Carpstan

• Wants to work hard and build a career, but also would like to find some peace in religion

Action

• Decides to leave everything in Carpstan behind

• Says goodbye to his family and friends (but will still come to visit, because his family means the world to him)

• Takes the plane to Soleum

• Arrives in Deusa and searches for a place to rent

• He starts his own life, works at the petroleum site during the day

• Really likes the religion, he feels liberated and at peace

• Finds the love of his life, has a family on his own as he always wanted